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Gold foil brand sticker on a black jewelry box.
Posted inBusiness Cards Printing Stickers

7 Tips to Build a Strong Brand Identity with Custom Stickers

To build a strong brand identity is to establish consistent and relevant visuals in your marketing material, make sure your campaigns possess clear messaging, and, of course, constant customer interactions.…
Posted by Kerstine Steffi February 17, 2026
Die-cut stickers and round magnets used on a metal surface next to to-do lists.
Posted inMagnets Marketing Stickers

Creative Marketing Ideas Using Stickers and Magnets

Stickers and magnets may seem like small, simple items, but when used creatively, they can be powerful tools for creative marketing with stickers and magnets. For small businesses and local…
Posted by Kerstine Steffi January 21, 2026
Red and yellow "Godfather" beverage labels on condensation-covered bottles.
Posted inGuide Stickers

Waterproof vs. Water-Resistant Stickers: How to Choose the Right One for Your Brand

Stickers do more than decorate; they carry your brand across packaging, products, and everyday items. For businesses in New Zealand, choosing between waterproof vs water-resistant stickers is essential. This is…
Posted by Kerstine Steffi January 8, 2026
A rectangular pink label and a circular holographic sticker.
Posted inGuide Stickers

Vinyl or Paper Stickers? Custom Stickers 101

Custom stickers are one of the most flexible branding tools available today. They are affordable, easy to use, and adaptable across packaging, promotions, and everyday branding. Yet one question comes…
Posted by Kerstine Steffi December 23, 2025
A clear decorative cone wrapped in lights and adorned with festive holiday vinyl stickers.
Posted inGuide Stickers

Spread Holiday Cheer with Vinyl and Bumper Stickers

The holiday season remains one of the world’s biggest celebrations, and consequently, the global market for Christmas decorations continues to grow, showing that people everywhere still embrace festive traditions and…
Posted by Kerstine Steffi December 15, 2025
Spooky Stickers and Bookmark Business Cards
Posted inSticker Design Sticker Marketing Stickers

Spooky Stickers and Bookmark Business Cards

Halloween isn’t just a holiday; it’s a feeling. The glow of jack-o’-lanterns, the charm of spooky décor, and the excitement that fills the air make it a season that thrives…
Posted by Kerstine Steffi October 30, 2025
Simple Guide To Creating a Great Sticker Logo
Posted inGraphic Design Guide Logo Design

Simple Guide To Creating a Great Sticker Logo

Effective branding is vital in making your brand recognizable among your customers and the general public at all levels of business. A study published by the Harvard Business Review shows…
Posted by Kerstine Steffi July 16, 2025
Let’s Learn 4 Steps to Remove Decals from Your Car
Posted inGuide Stickers

Let’s Learn: 4 Steps to Remove Decals from Your Car

No matter where you are or what industry you happen to work in, you will probably notice that many cars have decals on them. Automotive marketing is a fantastic way…
Posted by Kerstine Steffi June 25, 2025
colour psychology with stickers
Posted inGuide Marketing Stickers

Colour Psychology: What Does A Sticker Colour Say About Your Brand

When building a small business, first impression is everything.  Every touchpoint, from website to packaging and business signage, shapes how people perceive your brand. Colour is one of your branding…
Posted by Kerstine Steffi June 20, 2025
Custom Stickers: The Secret to Standing Out in Embroidery Market
Posted inGuide Marketing Stickers

Custom Stickers: The Secret to Standing Out in Embroidery Market

Making your embroidery business stand out from the crowd and leaving a lasting impression on customers is essential. You should have an efficient marketing tool like well-designed custom stickers to…
Posted by Kerstine Steffi April 23, 2025

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Kerstine Steffi

Print enthusiast, researcher, and the voice behind MrPrintSpecialist. I started this blog to explore the intersection of branding, design, packaging, and commercial printing without the sales pitch that often comes with industry content. Here, you'll find practical guides, honest opinions, and thoughtful commentary on how print influences customer perception, brand value, and everyday business decisions.

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