There is no sugarcoating; running a business is hard. There are many things to take care of, and even then, things are just out of your hands. While you can create the best product possible, it won’t matter if people don’t even know it exists. So you’ll need to do everything you can to make people take notice of what you have to offer. Creating unique and attractive packaging is one of the best ways to do this. You see, you need your customers to fall in love with your packaging before you can ask them to love your product.
You must create packaging that’ll be noticed when the customer enters the store. But your packaging shouldn’t just be about how good it looks. You should also include some facts and information along with the packaging. Crucial information can be a deciding factor for the customers, so put everything they need to know about your products.
So, how should you make your package less boring? Here are some tips:
Add Holographic Stickers
If you want to add that “wow” factor to your package, there is no better sticker for the job than a holographic sticker. These stickers can enhance any packaging design you are going for, especially minimalistic and simple styles. Not only does it provide the perfect way to stand out, but it is also durable and waterproof. With this type of sticker, your packaging will surely attract people right off the bat.
But it would help if you didn’t rely on the packaging alone. It would help if you also created some fantastic designs to go along with it. Along with your logos, some distinct designs can really make your products stand apart from the rest of the competition. You could also try including some logo stickers along with the packaging itself. This can incentivize customers to purchase that specific product to get an exclusive sticker from you.
Go for Silver and Gold
Are you going for a classier look for a specific product? Then it would help if you went after a silver or gold colour scheme. Combining these two together with the colour black will give your product a luxurious aura. People will definitely be looking into what sort of product a packaging like that holds. For the package design, we recommend that you go with a simple style. This reflects your product’s status as a high-quality item.
If you wish to use a more minimalistic approach, then you can also use a simple gold or silver foil sticker along with a black box. This will save you the time and cost of creating intricate packaging. Add these special stickers to the packaging and watch it do its magic. It’ll have the same effect but with far more affordable materials. If you are working on a smaller budget, then this is a great alternative.
Use QR Codes to Your Advantage
Every brand needs a social media presence, so make it easier for your customers to find and reach out to you. Aside from including your social media handles, you can also add QR codes that’ll lead customers to your social media pages and maybe even offer some discounts. This type of strategy will help you raise your reputation via word of mouth and gain more followers for your socials as well.
Again, you should add some fun designs to your QR code stickers when including them. You can take various approaches to make yourself more noticeable in the industry. With a memorable design, people won’t soon forget you. We also recommend mixing things up to surprise people with your marketing campaigns.
Final Thoughts
With those stickers, you can say goodbye to boring packaging ideas. With this, your products will look and sell even better than before. People’s interest will also be higher as you create a brand worth talking about. Be sure to look forward to our next entry! You can even contact us if you have any questions about stickers. We would love to hear from you.