Since Christmas is fast approaching, it pays to plan your holiday marketing campaign with custom stickers.
Make the customers feel the spirit of the season to trigger impulsive buying.
“According to a report, 74% of consumers will shop both online and physical stores to complete their holiday spending.” – LOCALiQ
People are willing to spend more during the holiday season for gift-giving to their loved ones.
And stickers are versatile and can help reinforce your business by creating festive decorations.
To explore this topic further, below are five sticker marketing tips to help you achieve your holiday marketing campaign goal.
Let us start!
Create Festive and Eye-catching Sticker Design
Design your holiday stickers that are festive and eye-catching and resemble the season’s spirit. Before you start, consider the materials and where to use them. Is it for packaging, window display, freebies, promotional merchandise, or more?
Use holiday-themed colours, symbols, and images with your branding elements. Ensure these images symbolise holidays. Be it snowflakes, Christmas trees, Santa Claus, and other relevant symbols. The goal is to grab target customers’ attention and encourage them to purchase.
Use as Freebies or Giveaways
Stickers are great for freebies or giveaways this holiday season. When customers use them for personal belongings, they help reinforce brand recognition and visibility. Stickers are also a great promotional tool to keep your brand at the top of their minds.
It is ideal to have your stickers on a sheet to maximise the multiple designs you can use to personalise your gift wraps or giveaways. Another way to use them is to apply exclusive holiday discounts to your products. This strategy encourages customers to engage with your business.
Decorate Storefront Display
This holiday season, it pays to decorate your store with festive holiday decorations. These can grab customers’ attention and draw passersby in, creating a positive and inviting atmosphere that will enhance their holiday shopping experience.
Use custom decals and vinyl lettering to bring your artwork to life. These vinyl materials are durable, weatherproof, and can withstand extreme temperatures. No matter the season, it will adhere properly to convey the message and holiday deals.
Enhanced Packaging
Adding a personal and creative touch to your packaging can set your business apart. Use stickers to write personalised message or greetings that express customer appreciation.
Customers like personalised items because they showcase exclusivity. Ensure your packaging presentation is excellent. If you reach customer satisfaction, this can create organic user-generated content.
Include QR Code
Incorporate QR codes in your stickers to bridge the digital and print marketing gap. Use this tool to link customers to your memorable holiday offers, exclusive content, unique discount codes, and more. It boosts customer engagement and encourages consumers to visit your website or redeem the offer.
Make the most out of your holiday marketing campaign to boost sales. Remember that consumers are willing to spend extra this season. Make it worth their holiday shopping spree.
Final Thoughts
Tailor your sticker marketing strategy to a specific target audience. Use demographics to learn your customers’ preferences. Discover what piques their interest and customise your strategy according to their needs. We hope our tips strengthen your business’s presence during the holiday season and boost sales and customer loyalty.
