Like colours, shapes play an important part in our day-to-day lives. Seeing certain forms can invoke a multitude of emotions in a person. Because of this, it has become a main aspect of design. Using these can provoke the desired response from your customers or people who are curious about your brand. You can take advantage of different designs to send your message to each person.

The meaning behind these is often called shape psychology. Together with the other aspects of design, this will allow you to create a brand that can convey your mission and vision non-verbally. You need to understand these meanings to avoid sending unintended or mixed messages to customers and potential clients. It is essential to ensure that you are speaking a language that your audience can understand.

To help you out, we are going to guide you through the different meanings of shapes in design.

Geometric

These are the most common types and the first ones that we learned about when we were little kids. Geometric shapes are made up of circles, ovals, squares, triangles, and their variation. The symmetrical aspects of these create feelings of security, stability, balance, and structure. Straight lines and angles symbolise order while curves represent connection and infinity.

If you are going for a sticker marketing campaign, then this is the shape type you should go with. Using this method of promotion will get your brand out there. Using the tips in this guide will allow you to create a campaign that is sure to succeed. Combine it with other strategies to produce the best results.

Natural/Organic

This type has many similarities with circles, characterised by curves. But because they aren’t geometric, organic types look more like plants, leaves, and flowers. As such, seeing these shapes creates carefree and light feelings. Differing from the stable geometric, an organic shape looks unorganised. People also associate this shape with feelings of freedom.

Going back to sticker campaigns, if you are using this kind of design choice, then you should use a die cut style. These allow your logos to take full advantage of the shape’s unique qualities. These days, many brands tend to use organic shapes for their logos. These tend to create interest and reinforce themes in different designs.

Abstract

Abstract shapes tend to rely on symbolism. Thus, the meaning of this type can vary depending on which shape is being used and the context. Keeping this in mind, various design choices can mean different things to different people and cultures. You can craft these to your whim to stand out from the rest of the crowd.

Using these together with custom stickers can attract multiple people to your brand. The design options and choices are limitless, so you can try to use various design approaches to see which one will succeed. 

Why Do These Shapes Matter in Design?

Communicating with customers is a crucial aspect that allows a business to succeed. If your company cannot communicate its intentions and image properly, customers will not respond. This is where shapes come in. Understanding their importance allows you to subtly, consistently, and effectively implement them in each of your design choices. Taking advantage of this knowledge will give your business an edge over competitors who don’t.

Final Thoughts

Shape psychology is necessary for every design product. Make sure that you always keep these in mind, no matter what sort of project you have. Mastering this will allow you to attract your customers’ attention, no matter what kind of promotion you’re using. Be sure to keep up with the latest trends to bolster your skills further!