Ever wonder if stickers are still relevant nowadays? Fortunately, yes! Custom stickers have been around for ages and are known to be a cost-effective promotional tool.

Despite the popularity of the digital age, print marketing materials are still in demand regardless if you are a small or large business owner.

Why? Because of their ability to generate a massive audience efficiently and creatively.

“According to research, all it takes is seven seconds for customers to decide whether or not they trust and like your brand.” — Fit Small Business

Creativity while thinking outside the box is essential to deliver a compelling advertisement.

Why? Because many competitors were vying to get customers’ short attention spans. And that is seven seconds (or less) to make a first impression.

There are various reasons you should include stickers as your marketing promotional tool. Below are the seven listed reasons why:

Low-Cost Marketing

Whether you are a start-up or an established one, it pays to look for a cost-effective campaign tool that can generate profit. Custom stickers, especially mirrorkote stickers, are proven inexpensive to produce. Perfect if you have a limited marketing budget.

They offer a high return on investment and reach a massive audience without significant financial strain.

Wide Reach

Stickers can act as portable mini billboards, allowing them to travel to different locations and be seen by many people. They can also be distributed and applied to various surfaces and items, allowing your brand message to reach a diverse audience.

Applicable from products to packaging, custom mailers, ship boxes, laptops to car bumpers, and many more. Custom stickers and labels can catch customer attention if designed well.

Customisability

Custom printed stickers offer design flexibility to reflect your brand’s identity, messaging, and colour palette. Customisation and personalisation allow you to create unique designs that resonate with your target audience and effectively convey brand values and personality.

Try to compare two products from different brands. One with customised packaging, while the other is plain and simple. Which one would you think go the extra mile to add special touches to their package? Well, I guess your answer is as good as mine.

That is the power of stickers and how they can create special touches to make customers feel special and valued.

Versatility

Stickers being used as promotional tool can work great for product packaging, event giveaways, laptops, water bottles, and more. Their versatility allows you to integrate them seamlessly into different marketing strategies.

Word-of-Mouth Promotion

Personalising products or packaging with stickers creates anticipation and excitement for customers. It also creates an exciting unboxing experience, especially if your product presentation exceeds their expectations. Customers are likely to share the product with others or take a photo and post it on social media.

This is a great word-of-mouth promotion and user-generated content. The impact? It will extend your brand’s reach beyond the initial distribution.

Tangible and Shareable

Seeing your business logo in digital space is far different from having it printed. Why? Because you can touch and feel it with your hand and awaken your six senses. Including custom logo stickers in customer orders as freebies or giveaways is ideal.

People enjoy receiving free items. This sticker is a tangible reminder of your brand, making it memorable to existing and potential customers.

Repeat Exposure

Once a sticker is applied to a surface or item, it will continue to promote your brand. This leads to repeat exposure and helps reinforce brand identity over time. It pays to be strategic when choosing sticker materials.

Consider the surface or item when placing stickers. Is it prone to water, sunlight, or moisture? Use vinyl-based stickers for strong adherence outdoors. If your products are dry goods, paper-based stickers are recommended.

Final Thoughts

Investing in printing products such as stickers can guarantee you ROI. So long as they represent your brand visually and enticing to customers. Combining print and digital advertisement is ideal to ensure you attract a target audience in different mediums. We hope our insights above help you in your marketing strategy campaign.