Venturing a new business or launching a new product needs promotional hype.
Custom decals are the perfect tool to complement your marketing campaign strategy and convey the message to your target audience.
This sticker material is made for outdoor uses, to endure harsh weather conditions, and can last up to several years.
Perfect marketing tool to strengthen brand identity, announce upcoming business events, or make a low-cost advertisement.
Brand awareness is vital as it fosters customer trust. Nowadays, consumers do extensive research or rely on a friend’s recommendation before making a purchase. Once they already formed a bond with your brand and gained their trust, they will make repeat purchases without hesitation. It bridges the gap between loyalty and trust.
The more people are exposed to your brand advertisement, the more they will become aware of and remember it.
This is if you have an eye-catching message and design plastered in front of them.
To dive further into this topic, we will show you five different ways to apply custom decals in your marketing campaign strategy.
Let us get started:
Guerilla Marketing
Guerilla marketing is a cost-effective and creative way to promote your campaign in public spaces. It requires you to think outside the box, push your limits, take risks, and get creative to make it attention-grabbing. This strategy helps attract potential and existing customers with your campaign in an unconventional way.
Create a design that visualises your message and resonates with your target audience. Be strategic with how and where you want to place the custom decals (be it on the wall or the floor). For references, check out samples of other businesses or competitors that use this strategy to make the best of it.
Window & Storefront Displays
Decals are also great for business signs or display store-hour operations. You can use vinyl lettering decals to personalise a message you want to communicate with the audience. They are perfect for car windows, storefronts, boats, and other smooth surfaces outdoors.
These decals can be easily updated to match your seasonal campaigns or new product launches. This is perfect to spice up your brick-and-mortar store and draw customers in.
Vehicle Wrap Advertising
Vehicle wrap advertising is another cost-effective method to promote your products or services outdoors using custom car decals. Say you are operating a business such as pet mobile grooming, mobile coffee, or more. Design stickers that match your branding and message.
Ensure that they hook the attention of your target audience to help them become aware of your business. Showcase your creativity and attention to detail skills. This tool does not cost much and is a great portable mini billboard for business advertisement.
Personalise Retail & Office Space
Spice up your office or retail space with custom decals to strengthen brand awareness and recognition. Decals can also be used to point directions or warning signage. A simple “This Way” signage helps the customers locate the place they are looking for.
You can also apply wall decals in your office space with inspirational quotes to keep you and the other employees motivated to work. These decals are versatile and applicable outdoors and indoors.
Customise Outdoor Gears
Design a sticker dedicated to customising outdoor gear for freebies or giveaways. It gives customers the option where they plan to stick to their personal belongings. Ensure to incorporate all the design elements that reflect your brand.
It gives extra exposure and improves brand awareness. Pay enough attention to the design that consumers can be proud to show them off. Remember that they become your instant brand ambassador.
Related blog: Learn the Types of Stickers Used for Outdoor Advertising
Final Thoughts
Custom-printed stickers like decals never go out of style despite the digital age. It remains cost-effective and is the go-to for most businesses and marketers for promotional campaigns. Take advantage of this tool to generate a massive audience and draw potential customers in.
