Knowing the latest print marketing materials trend in 2024 is ideal, as it can give you fresh ideas and strategies.

There is no one-size-fits-all, so choosing the perfect one for your specific needs is crucial.

Do print ads still matter this year? Of course!

According to a report, there’s a higher brand recall when consumers receive a direct mail offer, which is 75%, compared to 44% when receiving digital versions only.

Print still thrives amidst the popularity of digital technology in terms of advertising.

Below are the top five printed branding tools to consider having in 2025 for an effective marketing campaign.

What are they? Let us dive further.

Personalised Brochures

Handing out personalised brochures can foster stronger connections with your audience. It can also reinforce brand awareness compared to using ones with a generic format. A brochure has many types depending on the length of information you wish to include.

Whatever you prefer, incorporate concise details, relevant product recommendations, special offers, and more. Your target audience will appreciate this approach as they find it easier to digest all the information. Ensure that you insert images to help visualise your message.

Sensory-Stimulating Catalogues

Catalogue is another printed marketing tool that showcases the full range of products and services. Think of high-quality visuals, interactive elements, and textured paper. This tool with eye-catching images will stimulate the senses that linger in customers’ minds.

Catalogue is valuable in your marketing campaign. It professionally presents your products and services. Ensure to incorporate relevant and concise details.

Eco-Friendly Packaging

Use product packaging that denotes eco-friendly materials to customers’ trust and attention. Why? Sustainability is a significant trend nowadays as more people are eco-conscious. They want to decrease their carbon footprint on the planet.

You can use plain corrugated cardboard and stickers for product labels. You can also use custom packaging, which is more expensive than self-adhesive labels. Each printed solution is helpful to get the message across and boost brand presence.

Interactive Direct Mail Postcards

Make your direct mail postcards interactive by adding QR codes, augmented reality triggers, or scratch-off reveals. This can delight the customers when it lands in their mailbox. Plus, adding these elements sparks curiosity that leads them to interact with what you offer.

It can help boost sales or drive traffic to your website and social media channels. Make your postcards leave a lasting impression on your target audience.

In-Depth Booklets

Having booklets for marketing and other business purposes is ideal. It can be educational resources about your brand, products, and services. Booklets ease complex information or intricate narratives into more digestible and deep details.

Think of mini-ebooks, white papers, or case studies. This tool allows you to delve deeper into your brand story. Provide valuable and educational content, showcase expertise, and compelling images. This printed material provides an opportunity to go in-depth storytelling about your brand.

Final Thoughts

Print marketing is an ongoing trend and stays in style in the digital era. What matters is knowing the appropriate tools to use for your specific project. Our guide above can help you explore other print branding tools. They function to ensure your effective marketing campaigns.