Going through a rebrand? We can assist you by providing valuable strategies you can use to make your rebrand a success.
“A rebrand creates a new look and influences the customer’s perception of the company”- Market Business News
Rebranding is something that many brands face eventually. It is the process of changing the image or product of a company. The main idea is that the company wants the customers to know about changes that are being made.
There are many reasons for a company to do a rebrand. One of these is to provide an updated logo, making it more attractive to both new and old customers. Another reason for rebranding is if the company wishes to expand its influence into a different industry. Every industry has its own rules in terms of design and marketability.
It is important to understand that rebranding carries the risk of the new brand not performing as well as the old one. You can reduce the risk by careful planning and creating a strategy you’re confident in.
Before we get into the guide, let’s talk about the reasons why you are rebranding.
Purpose of the Rebrand
There are many reasons why a company might consider a rebranding. The following are the most common:
- Breathing new life into the brand: The world of business is constantly evolving. Depending on what industry you are in, an updated company logo can help you find a new group of core audiences.
- Company expansion: If a company acquires a new asset, it may wish to expand to find a new demographic for the business. The company name may change if this is the reason for the rebrand.
- Rebuilding brand image: If a company is looking to rebuild its image in the eyes of the public, then a rebrand can help. By distancing themselves from the previous brand, the company can start over from scratch.
- Standing out from the competition: Amid tough competition, it can be difficult to stand out. Companies can use this opportunity to design a brand better than their competitors.
Now that we’ve covered the reasons for rebranding, we can move on to the effective strategies you can use in 2025.
Build a Dedicated Research Team
No matter what industry you’re in, it is always important to do your research. If you are looking into entering a new market, you will need to find out what people want and what has been popular. But, if you are staying in the same industry, you should research to know how well your core audience would accept a rebrand and what you can do to keep loyal patrons.
When building your research team, you can take two different paths. You can either choose to build an in-house team or hire a firm that specializes in rebranding. Each has its pros and cons, so be sure to think about the team you want carefully.
For a product rebrand, make sure that the team focuses on how an audience will react if their product gets a new facelift. You can print your ideas on custom decals to see how they look in print.
Get Direct Feedback from Your Audience
Once you have a research team set up, you can start polishing the ideas that you’ve come up with. A great way to start is by speaking with your target audience. You can reach out to people to receive their feedback regarding the rebrand.
This rebranding strategy allows you to gain the information straight from the source. You can also use this opportunity to use negative feedback to make changes. How you go about this will depend on what kind of company you are. If you are working with a smaller budget, you can use your family and friends as a point of reference as long as they are in your target audience.
If you haven’t figured out who your target audience will be, now is a good time to start identifying the people you are going to market to. This is also a good time to conduct different tests to see which consumer is attracted to your products or services.
Re-evaluate Your Brand Identity
Building a new identity is a challenge one must face during a rebrand. With the information you’ve gathered, you start building your brand identity back up. Think about what kind of brand you wish to become and it could satisfy your customers.
Once you’ve decided on your new brand identity, you can start creating a new brand story. A new mission statement and brand values are apt if you are doing a full rebranding.
As long as you’re confident in the ideas you’ve come up with, you can take the next step.
Focus on the Launch
This is the most important part of your rebrand. The main goal of your rebrand is to make people aware of the changes made to the brand.
Before the release date, you can start your marketing campaign. Drop teasers on your social media pages and create some hype leading up to the launch. You can also have sponsors participate in the campaign as well.
When the time comes for the public launch, create some intrigue by releasing behind-the-scenes information. Talk about why you’ve changed the logo, the reasoning behind it, and your new mission statement. This will make your brand appear relatable and down to earth.
During the launch campaign, you can use promotional stickers to create more buzz around the new brand. People will be excited to share what they got with others online.
Final Thoughts
Using these strategies along with your research will give you the tools you need to succeed. Once you’ve done with your rebranding, you can use various stickers and decals to decorate the office with the company’s new colors and logos.
