Well-designed candle labels could increase customer perceived value and differentiate your brand from others.

Customers who see your product as invaluable would be willing to pay more for the same items.

Why? Because they see something or feel connected within your product that others do not have.

An excellent product presentation denotes high quality. It is one of the key takeaways to make the customers willing to trade their hard-earned money.

“In 2020, the global market size of scented candles was valued at USD 533.5 million and is expected to increase at a CAGR of 3.3% from 2021 to 2028. Since people are into home renovation and home decoration activities at the height of the pandemic of the same year, the demand for scented candles has also expanded.” — Grand View Research

Candles have been used since ancient times as a light source at night.

Its usefulness is still evident nowadays because they are functional at home and in commercial uses.

Labelling is essential because it displays product information. It is one of the things the customers will look for to know what they could get in return.

This is why we create a step-by-step guide to help you design candle labels in Illustrator.

Let us start:

1. Set Up a New Document

• Create a new document and select “File” > “New.”

• Identify the dimensions for your label design and make sure they are correct.

2. Set Up Your Artwork

• Start creating or drawing your design. If you have no flair for drawing, you may purchase or download vector images you want to include in your candle labels.

• See that they have a high resolution and are in a compatible format (such as PNG or SVG) for a crisp result.

• Make the most out of white space to make your artwork look natural and not awkward.

3. Place Your Artwork & Branding Elements

• Import your images, go to “File” > “Place”, and select the file you want to import. Click “Place” and position your branding logo in the centre. Use a ruler as your guide.

• Then select the Type tool (T) from the toolbar to add text elements and type in your brand name. Adjust the font, size, and colour using the Character panel.

• Remember that creating a typography hierarchy when designing your candle labels could guide the customers to read the most important details down to the last ones.

More design tools: 4 Easy Tools to Use for DIY Design Projects

4. Incorporate Visuals & Product Information

• Add other visual elements, such as gradients, effects, or shadows, to enhance the visual appeal of your label. Be sure that every element you incorporate reflects your branding.

• Arrange the visual features and use the Selection tool (V) to select and manipulate objects. You can move, resize, or rotate the elements to make them visually appealing.

• Add the necessary candle label information, including product name, ingredients, fragrance, fire safety warnings, and other crucial details. Leverage the white space, but never overdo the design or fill in unnecessary info.

• Ensure that the text is well-aligned and legible. Use guidelines, or the Align panel (Window > Align) to position elements accurately.

5. Review Design & Save

• Review your candle label design to spot any errors or if it needs necessary refinements.

• Once done, save your file in PDF or AI format for future editing. They are the most recommended file format for printing.

• You can also save the artwork using JPEG and EPS format. See that they have good resolution with 300 DPI or higher.

6. Print and Test

• Print your candle stickers and partner with a reliable sticker printing company to help bring your artwork to life.

• Since your artwork will undergo proofing, you can make a request if you wish to make any changes to enhance the design or the arrangement of the elements.

• Try to print for at least 100 quantities. It lets you test and know how your candle labels look and feel once applied to the product. If you are satisfied, only then could you make bulk orders.

Final Thoughts

Designing candle labels may be challenging, especially if you have no flair for graphic design. That is why we provided an ultimate guide above to help you create one. We hope you learn something from this article.