It may be challenging to give your small business a competitive edge in the market. But an effective marketing strategy, like using stickers, can be a game changer.
You do not have to break the bank to make it happen.
A print marketing tool like custom stickers is cost-effective and capable of generating a massive audience and getting the message across.
According to Finances Online, 82% of customers prefer print advertising when making a buying decision (Burstein, 2017).
Despite the popularity of the digitalised era, print ads are still relevant to marketing your products and services.
In fact, you can integrate offline into digital marketing and vice versa to ensure you reach target customers using different platforms.
However, this article will focus on how stickers can help your small business gain a competitive edge.
Let us start:
Design Visually Appealing Stickers
Remember, no matter how good your products or offers are, it is only helpful if you can get the customers to read your advertisement. This is why well-designed and visually appealing stickers are crucial. It has to catch customers’ attention, leading them to act.
Whether to use custom decals for vehicle wrap advertising, decorate storefront displays, include sticker freebies on parcels, and more. Design is as crucial as creating a compelling message to draw customers in. Ensure that your branding elements complement one another.
Improve Brand Awareness
Custom stickers reinforce brand awareness since they can go from one place to another. It is used for product labelling, customised packaging, freebies, giveaways, promotional merchandise, and more. Once the product is in the hands of your customers, they become your instant brand ambassador.
Imagine the number of people who can see your brand tag and the consumers. Some might become curious, especially if they see it carried by different people multiple times. This tool is reasonable to include in your marketing tools to strengthen brand presence.
Build Customer Loyalty
Stickers are an excellent outlet for expressing customer appreciation. Thanking the business for their patronage is crucial, no matter how big or small the transaction. It can increase customer retention and build customer loyalty.
It is easier to sell a product to existing customers than to potential customers. Why? Because their loyalty makes them stick with your business no matter how good the offer from the competitors is. To make it personalised, include Thank You stickers in every customer order with their first name in your penmanship
Drive Sales and Conversions
Incorporating stickers can help you drive sales and conversions. You can use this tool as a voucher and include it in every customer order. Say you are running a promo for a limited time only.
Ensure to emphasise this urgency to make them take action and fear to miss out on your exclusive deal. You can include one or more vouchers so they can share them with their friends and family. The goal is to make the customers take the desired action after receiving the promotional stickers.
Versatile Branding Materials
As mentioned earlier, stickers are versatile and flexible as marketing materials. It can act as a portable mini billboard, a business card, store decor, labelling, and many more. It also has various materials that are applicable for indoor and outdoor uses.
Ensure that sticker materials fit the environment where you plan to use them. That way, it will serve its purpose and convey the message regardless of the weather.
Final Thoughts
The competition may be challenging for your small business. However, integrating custom stickers into your branding and advertising campaign boosts brand visibility. The more people know about your business and what you offer, the more they will likely patronise your products or services. But be sure to deliver the benefits you promise in your advertisement.
