Launching a cosmetic business is tough, especially for start-up business owners. This is why you should use waterproof stickers and showcase a unique selling proposition to attract potential customers.

In Singapore, the beauty and personal care market was expected to earn 1.14 billion U.S. dollars in revenue in 2022. This market was forecast to grow until 2026 since the economy is already showing signs of recovery from the COVID-19 pandemic.

Standing out from the crowd is crucial. Know that you have many competitors around.

It pays to be more innovative and strategic in positioning your product whilst using the right tools to create a lasting impression.

The demand for waterproof labels is expected to grow since they can be used in various products. These labels are suitable for dishwashers, microwaves, and even swimming pools. It makes the waterproof labels continue to rise in the coming period.

Lo and behold, here are the four recommended waterproof stickers best used for your cosmetic business. Be it for labelling, promotional tools, enhanced packaging, and more!

Standard Vinyl Stickers

This custom vinyl sticker is known for its waterproof and moisture-resistant characteristics. While this material may stand against water, a standard vinyl sticker is suitable for indoor use only. This is perfect for your cosmetic and personal care products.

Aside from that, it is also best for food, beverages, and other frozen goods. Whether you use them for labelling or enhancing product packaging, this sticker must be designed well. See that it reflects your brand personality to achieve consistent branding.

Transparent Stickers

Custom clear stickers are the other option used for cosmetic labelling. Its transparency helps you create a seamless product while keeping your brand intact. This material also showcases your product’s natural colour with its see-through feature.

Get transparent stickers with white print if the surface is darker. It lets the design stand out and stay vibrant. But if the backgrounds where you wish to apply the stickers are lighter, opt for no white print for a seamless appearance.

Bumper Stickers

Custom bumper stickers are made from durable vinyl material that is waterproof, durable, and weatherproof. This tool can serve as a portable mini billboard. It helps promote your cosmetic business on the road, in the parkway, or while being stuck in traffic.

You could also use them as freebies or giveaways to your customers. Their versatility makes them worthy of your investment to be used in marketing campaigns. Also, using this in product packaging can add a personal touch and boost brand exposure.

Hologram Stickers

Holographic stickers are more than just waterproof. When applied to your packaging label, they make your brand authentic, legitimate, and hard to imitate. Aside from labelling, they can also act as tamper-evident seals.

These waterproof hologram stickers have a rainbow colour, which adds visual appeal to your overall cosmetic packaging.

Also read this: 7 Reasons Stickers are Effective Promotional Tool

Final Thoughts

Waterproof stickers can showcase your product in different ways with different materials. It boosts brand identity and recognition while staying consistent when exposed to harsh weather elements. They are perfect for labelling solutions, customised packaging, or leveraging as promotional tools.