Whether you are an individual or a corporate entity, having a brand is essential to your ability to grow and gain more work. To build your reputation, you must employ several brand strategies to succeed. There are lots to use and choose from, but the fundamentals of your brand begin with a simple image: your logo. This singular image will be the one that represents your company, so you should take great care in how it’s presented.
Think of the logo as a company’s face. It is the main thing people will see once they think about your brand and company. Of course, it’ll be a major part of most of your marketing campaigns and branding strategies. But what are the unique and interesting ways you can integrate your logos into your branding? That’s what we’ll be exploring today. Through this guide, you’ll gain new ideas and some insight.
Let’s get started!
Branded Office Items
While it doesn’t make sense, you should provide your employees and business partners with branded office supplies. You can hand out pens, water bottles, etc., and make your employees your walking billboards. Having and using these items is a great way to garner interest in your company and find people who’ll be happy to work for you. If you’ve got an office, try placing your logos in the most visible places. You can even use the company logo for screensavers and wallpapers on company-issued computers.
Another way you can do this is by handing out some stickers for your employees. Of course, these are mostly logo stickers that employees can use on their personal belongings and cars. As mentioned above, employees using your imagery daily will boost your exposure and gain some interest from various people.
Environment Designs and Architecture
If your company can do some construction or environmental products, you can subtly include your logos or company initials in the design. You can do this in various ways, with creating your own sign being one of the most popular ways to do so. You can shape plants and walls to serve as billboards for your building. If construction and renovations are too expensive, you can simplify the entire thing.
The best way that you can do so is through the use of custom decals. These will allow you to decorate and brand your office space without worrying about the cost. Since decals are easily mass-produced and can be replaced, you can always update your designs accordingly. With these, your shop will become more attractive and lively than it was before.
Creating Content
These days, creating content is rather important for many businesses. Whether it’s something simple like writing a blog or creating a video, during the entirety of the video, you can add a small logo on the screen or place it on the set to raise some brand awareness. The better you connect, the more people will become aware of your company. Be sure to keep it subtle; most people dislike brands being so up-front about advertising and marketing methods.
To cast a wide net, we recommend that you make use of several trends online. With a variety of comments, you can find more and more people who will be interested in your products and services. Now creating content takes a considerable amount of time, effort, and resources. So be sure to consider how you’ll want to go about it.
Final Thoughts
With these methods, you’ll have people become drawn to your brand. However, it is always important to think about the effect your logo has on people. A well-designed one can easily become as memorable as a bad one. You don’t want your logo to be a meme or something that makes people cringe when they see it. Carefully think about the design before you release it for the rest of the world to see.
