Designing a DIY sticker for your handicraft business can be more cost-efficient than hiring a graphic designer.

You can creatively showcase every masterpiece and put a label that aligns with your brand values and personality.

According to Statista, the total global market value of arts and crafts worldwide was approximately 35 billion U.S. dollars in 2017. It is expected to reach a value of 50.9 billion U.S. dollars by 2024.

The statistics above show a profit in this industry despite the number of competitors.

How you present the product in the market, especially its packaging, can make or break your business.

A well-designed sticker is crucial as it will also reflect your brand, products, and services in a professional aspect.

This is why we will show you seven DIY sticker design tips for your handmade business.

Let us start:

Identify Your Purpose

Knowing your purpose beforehand is the key to achieving your goal. What the stickers are intended for? Is it for product labels, promotional tools, freebies, giveaways, or a finishing touch in your packaging?

Once you determine the purpose, you can create a sticker that resonates with your business and target audience. Remember that competitors are vying around for the same short customer attention span. Show what makes you different and leave a lasting impression on the audience.

Use Free Online Design Tool

You can use various online design software to customise stickers for free. To name a few, they are Adobe Express and Canva. Each software application offers many designs you can personalise, so you do not have to start from scratch.

To get started, create a mockup design to get the hang of it. Once you are used to it, start designing your label. You can start from a clean slate or use their templates.

Keep It Simple

Would you believe that “Less is more?” Make the most of the white spaces, but do not overdo the design. Only include the elements that resonate with your branding.

Follow a visual hierarchy for a more concise and compelling outcome when designing. This can create visually appealing stickers and labels. It is crucial to note that the quality of the design and message matters more than excessive design elements.

Use High-Quality Images

Stickers vary in size depending on where you intend to use them, such as for labelling or branding products. Using high-quality images with high resolution is vital to avoid pixelation or blurriness.

A clear and crisp image enhances the overall quality of stickers. It creates a visually appealing outcome with an eye-catching and readable message. A recommended image resolution is 300DPI or higher.

Rely on a Trusted Sticker Printing Company

While DIY sticker designs may be doable, bringing them to life is another story. Relying on a trusted sticker printing service to print stickers and labels is vital. Why? Because it provides a professional outcome that ordinary printers cannot achieve.

A presentable product can create a positive first and lasting impression. It can also boost brand awareness and bring in paying customers to be your loyal patronage. A sticker printing shop offers various materials and printing features to exceed your specifications.

Experiment With Shapes & Sizes

Take time to explore and experiment with different shapes and sizes of stickers. Do not limit yourself by using a standard circular or rectangular shape. Try using die cut stickers that are cut precisely to the contour of your design.

This can make your promotional sticker stand out and encourage customers to use it in their belongings. Also, ensure that the size and shape you wish to use are practical for their intended purposes.

Test Before Producing in Bulk

Mistakes are inevitable in printing. And you do not want to spend much money only to discover errors in your stickers. Test your design by printing a few samples before printing a large batch.

This can save you time and money while identifying any issues with colours, layout, or resolution that need adjustment. Only print large runs if the outcome meets your expectations.

Final Thoughts

How you present your handicraft business in the market is crucial. Utilising custom stickers in your marketing strategy can make a lot of difference. The DIY sticker design tips we shared above can help you create stickers and labels that align with your goal. This printed tool can help convey the message and create visually appealing products.