Knowing how to increase your graphic design business sales requires a strategic marketing plan to help you succeed.

It pays to stay updated with the key design trends to ensure that your services are valuable to businesses that want to strengthen their brand presence.

This is why incorporating custom stickers is a goldmine to help promote your graphic design services.

Businesses, marketers, advertisers, and alike would need the help of professional graphic designers.

Why?

Because visual graphics can elicit specific emotions. It helps businesses appeal to their target audience.

“According to the Finances Online report, customers are exposed to over 5,000 brands and ads daily. However, only 12 of these ads impress the consumers.”

The report above is challenging on your part. You need to prove to the clients that you can help them stand out in the sea of other brands.

To do that, they must know your existence first.

Below are the five best reasons custom stickers can help promote your graphic design service.

Let us start:

Design Memorable & Eye-Catching Stickers

Designing an eye-catching sticker can make your brand memorable and recognisable. It has to create a positive first impression since it will only take seven seconds or less to get customer attention. And when we say sticker design, do not just create any designs.

It must tell a story and communicate your brand message effectively. Remember to cater to a specific audience to make it more personalised. Study demographics, psychographics, behavioural, and geographics to ensure you convey the message to the right audience.

💡 Learn more: Best Ways to Become a Better Graphic Designer

Include QR Codes

Always include a QR code in your sticker design to bridge the gap between online and offline presence. This is one of the best ways to integrate offline into digital marketing. With just a simple scan of their smartphones, your clients can go directly to your official website.

You can link them directly to your portfolio, informational content, customers’ positive feedback, and more. Since stickers have limited space to display your business’s full details, QR codes are a lifesaver. Ensure consistency in your design elements on print or digital platforms.

Partner With Other Businesses

Collaborate with other local businesses to display or distribute your stickers. Say you want to partner with coffee shops, clothing stores, bakery shops, and more. You can design a promotional sticker with their branding elements and include it in the details of your website for graphic design service.

This is a win-win situation for you and your partner. It will showcase your beautiful designs while promoting your service and their business all at the same time. Use high-quality sticker materials to improve customers’ positive perception of the brand.

Hand Out at Trade Shows

Attending business events, trade shows, or expos are a great exposure to meet more potential clients. Prepare promotional merchandise, especially stickers, to hand out to your prospects. You can use die cut stickers to fit the contour of your designs perfectly.

This will help emphasise your logo and its complex shapes and designs. People would want to plaster them to their laptops, car windows, tumblers, and other items or surfaces. The takeaway? It will generate more audience and boost brand awareness.

Be Strategic With Your Placement

A strategic placement of stickers is crucial to get the message across. Study your market segmentation, primarily the geographic, to find out where your target audience usually hangs out. This can save you time while avoiding the misplacement of stickers.

Whether you imply guerilla marketing or plaster them into vehicles, they are all ideal. What matters is to place your ads in areas where most of your potential clients go.

Final Thoughts

Print marketing tools, such as custom stickers, business cards, brochures, or flyers, are crucial. It showcases your graphic design skills and uses them to promote your services. Ensure the designs align with your brand values and personality. This is to reinforce brand visibility and convey the message effectively.