With the advent of the digital era, many people assume that the printed form has become all but obsolete in advertising. However, this couldn’t be further from the truth. Businesses, both large and small, still benefit from using printed materials as part of their advertising campaigns. In fact, Printed media is rather beneficial to your brand. Now, there’s a lot of printed media out there, but the one we’ll be looking at today is something that’s gaining a lot of popularity: Stickers.

While these tools seem unassuming at first, they are incredibly effective. The ease of mass production, along with how much people love them, makes them an attractive option for several small businesses. But the question is: How long do these last? Well, that’s going to be the question we’re going to answer today. 

Let’s stick around and find out!

Sticker Quality Matters

The first thing you need to know is that longevity is tied to the sticker’s quality. There are some decals that will last longer than others. You need to learn about different materials and their various attributes. For example, a sticker made from classic paper is less durable than one made of vinyl. While writing is cheap to produce, the pricier vinyl is able to withstand outdoor weather and harsh temperatures. Decide which purpose you want your decals to achieve, and then choose the kind of material you need.

It’s good to note that while each one is different, the purpose will also determine how long the stickers will last. For example, if you are using one for outdoor advertisements, it may last less time than the ones that are inside buildings. Several factors outside your control can shorten the estimated life of the sticker you’ve used. 

It’s in the Environment

We’ve mentioned it a bit in passing, but the environment plays a crucial role in the shelf life of your printed adverts. While some materials can withstand particular weather and harsh temperatures, the majority aren’t so lucky. You’ll need to consider when and where you’ll be distributing your promotional stickers and products. You can help your customers preserve them by ensuring that they get the very best of the batch.

Be it the freezing cold or the scorching heat, ensuring that your promotional products are able to survive these conditions is paramount to their performance and longevity. Also, it will be good for your reputation if your items are of the best quality. The longer your stickers can last and the more they can withstand abuse, the more people will want it for themselves. Having a desirable freebie is more than enough to help your business grow.

Maintenance Will Be Important

Here’s something that people often overlook: Maintenance! While it seems a bit trivial, knowing how to properly care for and manage the decals extends their longevity. While handing them out to your customers, you can provide them with instructions that will strengthen their stickers. There are several ways that you can go about it as well. Just be sure to let your customers know if there is anything special they need to do.

Many people love unique and one-of-a-kind designs. So, knowing how to preserve the unique design ideas that have come to life should be your utmost priority. It will be in your best interest to rely on solid materials, such as outdoor stickers, to keep your designs looking clean and pristine. With everything looking good, you should expect customers to appreciate all of the effort that you’ve put into making your adverts.

Final Thoughts

That’s all that you need to know about how long your stickers will last! Overall, there are various factors that go into the longevity of the stickers. You should pay attention to ensure that they always have a pristine and high-quality look. People will lean towards the quality of what you can provide them as soon as they see the amount of effort that you’ve put into marketing your brand. If your stickers have lost their stickiness, then it might be a good idea to look up guides on your stickers again. There are lots of them online!