Despite the dominance of digital advancements, printed materials remain relevant in this era.
According to Gitnux’s report, print ads have a higher brand recall of 70% compared to digital marketing. This makes print twice as memorable as digital.
This is why using printed tools, especially for marketing campaigns, is crucial.
The tangible benefits of print make it an invaluable component of the communication landscape.
Below, we will explore why print still matters and how it provides unique advantages in the digital-centric and fast-paced world.
Let us start:
Credible & Trustworthy
A well-designed print exudes professionalism and credibility. Think of a carefully designed business card and the quality of materials it uses or promotional branding tools distributed at a trade show.
Print instils trust and confidence. It fosters a more profound connection between individuals, businesses, and audiences. It is no wonder customers still trust print advertisements in the digital age.
Sensory Experience
One of the best things about print is its tangible nature. Imagine the texture of kraft stickers, and differentiate it from glossy vinyl stickers. Or think of the earthly smell of old books. Print provides a sensory experience that digital counterparts cannot match.
It stimulates your six senses and creates a connection beyond the pixels on a screen. In fact, the statistics above show higher brand recall rates when using print for your marketing campaigns. People find it easier to retain information when they have a copy of print ads and other materials.
Reduce Screen Exhaustion
Since digital advancements have become the norm, screen exposure has become unavoidable. The presence of print provides a welcome break and promotes eye comfort. Unlike the digital screen, print does not have a backlight.
Reading magazines, print ads, or other materials offers a break from the screens’ harsh glow. It reduces eye strain and relieves one from the overwhelming digital saturation.
Customisable to Target Audience
Personalising print advertisements catered to different demographics is vital. What works for people living alone differs from someone with a family. Create ads that will attract your specific audience to ensure they will purchase from you.
Print allows you to categorise your ads to fit in a place where your target audience usually hangs out. Say you want print branding materials for the trade show and labelling tools for product labels. The physical presence of these materials increases brand awareness and visibility.
Improve Learning for All Ages
Printed materials have been used before to cater to various learning preferences, making them inclusive across different age groups. Physical books can benefit young children by stimulating their senses and promoting early literacy.
On the other hand, adults find comfort in the tangible format and structure of print. It makes the details easy to absorb, and they are more likely to retain crucial information.
Final Thoughts
Even in the digital age, print remains relevant despite being bombarded with digital ads. In fact, you can integrate print into digital marketing by adding QR codes in the background. While digital has become the norm, it is essential to consider the advantages of printed materials for business and personal uses. The tips mentioned above are some of the facts you must never ignore.
