Grabbing people’s attention is an important aspect of marketing. There are various ways that you can use it to your advantage. In the fast-paced world we are living in today, it can be difficult to hold people’s attention for a long time. Now, there are multiple ways that you can attract and keep people’s attention such as videos, digital ads, television ads, and others similar. But one there’s one that can help make a significant impact for you: Stickers.

Right now you are probably asking “how is a sticker going to compete with TV and Internet ads?” Well, you are about to find out. There are actually various reasons for you to make use of these stickers but the one you will be looking into in depth is how you can use them to generate some attention. Our blog will be providing you with valuable information that you can use to further improve your business. 

Let’s talk about it:

Utilize Unique Shapes and Sizes

When people think about stickers, the image of something small comes to mind. While this is usually the cause for most kinds of stickers, you can shatter people’s expectations by using custom shapes and sizes. You can do this with almost any sticker that you make, but it is preferable that you go with something that is meant to attract attention, like a sign. This approach will  be useful if you plan to use stickers for store/office decorations.

If you want to really utilize a design’s shape, then make use of die-cut style stickers. These are the best when it comes to showing off your creative ability. The designs you come up with will stir people’s natural curiosity, and they’ll naturally come over to check the stickers out. This will give you the best shot at attracting people’s attention, no matter where they happen to be.

Keep Things Simple and Memorable

While creativity is crucial and encouraged, simplicity is king when it comes to effective designs. You want people to know what you’re trying to tell them, so it’s best to remove any doubt. A complicated design can only confuse your customers or clients. Not only that, but too much info on your stickers can cause people to feel overwhelmed. You want the design to be as pleasing to the eye as possible.

One misconception about simple designs is that they need to be more forgettable. Contrary to this belief, people can remember simple designs for a long period of time—for example, honey labels. There’s no need for complicated images and instruction; a simple image of a bee is more than enough. With minimalism being extremely popular in the younger generation, going for a simpler design may benefit you even more.

Create Your Own Character

Something that can help you get an advantage is having a character of your own—a mascot like Mickey Mouse for the Walt Disney Company. One looks at him, and people immediately know what brand it represents. You can do the same for your company. Have your designers create a memorable mascot and use promotional products to build brand recognition. 

A mascot can define your brand approach if it works well. Not only that, but a character is far more interesting and memorable than a simple logo. Once you’ve done creating your character, be sure to add a bit of story as well. People will feel a stronger connection to it, and they can relate to it on an emotional level. There’s so much untapped potential just waiting for you, so be sure to try this idea out at the very least.

Final Thoughts

Getting attention for your stickers is necessary for the marketing campaign to work out. Aside from the various approaches, there’s a lot of design ideas you can find just by checking out various websites. Learning new things can boost your progress even further than before. So don’t hesitate to try out different ways of doing things.