A strategy often employed by many brands and businesses is to innovate their trends that are followed by everybody else. However, it is more common for brands to follow trends rather than innovate them. While it doesn’t seem ideal, trends are important for brands in the grand scheme of things. You can get much information simply by keeping up with what’s hot and popular. Now, following trends isn’t just limited to your products alone. You can also implement them on your marketing tools, such as adverts and labels.
For sticker labels, things can be relatively simple: You slap your logo on the packaging, and your work is done! Well, things are a bit more nuanced than that. There are a lot of things you should know about designing a label, such as which color and typeface to use. But for now, let us discuss the label trends for 2024. This guide will help you keep up to date with the latest trends and hopefully inspire you to create a great label for your products.
Let’s take a look:
Return of Retro and Vintage Styles
This trend never went away. The only thing that’s changed is what can be considered as “vintage.” Products from the early 2000s, like Tamagotchi, are now considered vintage. People have always been fond of nostalgic things. Of course, packaging is no different from this. If you want to stand out among the competition, then try using a classic look like kraft paper stickers. It would be a perfect choice if you want to make use of old-school and nostalgic imagery.
While the stickers may look vintage, you should make sure that they look and feel high-quality. Combining modern production standards with vintage designs is a great way for people to remember your brand and products. Don’t forget, you want your items to be recognized as soon as the customers see them on the shelves. No better way to do that than to create a good first impression.
Integrate Interactivity
Every now and then, a new technology comes out that changes how we human beings live our lives. As such, it is essential to stay on top of things and integrate your packaging with modern features. QR codes make it easier for your clients to find your social media accounts and connect with you. This allows you to build your audience and social media presence. Not to mention, customers and clients will be able to reach out to you much faster.
There are other kinds of tech aside from QR codes, of course. NFC, or Near Field Communication, is a wireless communication device that allows data to be transferred to compatible devices. You can place these devices on your labels and provide your customers with extra information such as product instructions, web links, and even promo codes for a discount. These can easily be interacted with via scanning or by tapping the label on their mobile devices. Be sure to try these out.
When Less is More – Minimalism
A strong stylistic preference among the younger generation is minimalism. Over the years, gaudy and excessive designs have fallen out of style in favor of a more simplistic look. A minimalistic label communicates to your core audience that you care about the things that they care about and use an eco-friendly approach.
There’s a variety of reasons why the love of minimalism has grown over the years. There’s another benefit to a minimalist style aside from the stylistic choice. Going for a barebones look saves you spending too much on the production of your packaging. A simple-looking package also communicates that you trust your customers to make the right decision and purchase the best product on the market.
Final Thoughts
Those are the trends you should be looking for in 2024! Of course, trends can change at the drop of a hat, so this list may become outdated in a few months. As such, we recommend that you keep your eyes peeled for market changes and adapt accordingly. Adaptation is an element that every business must eventually embrace if it wishes to succeed in its industry.
