A logo is how businesses appear to their customer base. It communicates your mission to the customers in one single image. The power of a good logo and what it does for a brand cannot be understated. With a logo so important, a lot of thought and planning goes into ensuring that you’ve got the best one possible. While you are in the process of creating your own, you may stumble on a few things during your search. Items that are both true and a complete myth.
Since then, people have always had particular views that aren’t really true in their industry. As such, myths and other misinformation can be relatively common. The graphic design industry is no different. Today, we will debunk some of these myths and shed some light on the situation.
Let’s jump into it.
The Myth: It Should Reflect What The Company Does
The Truth: Think about all the tech companies. Does any of them have a robot logo or something similar? Nothing comes to mind. The logo that you create can reflect something other than what the client’s company does entirely. Logos aren’t storytelling devices – they are for recognition. You want the logo to stand out and be memorable. This is why the best ones are simple and straight to the point – they’re memorable.
Small tip: If you need clarification on your design, try printing it in a small, physical format. Doing it this way will help you recognize if your piece can apply in every form. A paper sticker would be an excellent choice for a test proof. They are cheap and relatively easy to print on for their purpose.
The Myth: Having a Great Logo Means You Only Need to Show the Symbol
The Truth: Several brands are recognized purely by their logos alone. Giants like Nike and Apple have instant recognition. But these are the expectations, not the rules. For businesses just starting out, no one will know who you are based on your logo alone. The company name should always be included in promotions and marketing endeavours during this period.
Small tip: Due to a smaller budget, new businesses may need the ability to conduct massive marketing campaigns that get their logo recognized right away. As such, it is wise to start small and use affordable options like car stickers. These are the perfect options as they are essential walking billboards, marketing themselves wherever they end up.
The Myth: You Need To Follow Industry Styles
The Truth: If you look at logos from one industry, you may notice a specific pattern. For example, most fast food places have stamps that feature red and yellow. As such, you may feel pressured to follow suit. Every industry may seem to have an unwritten rule about what you can design and what you can’t. While this is true to some extent, nothing is worse than having an unoriginal logo.
Small tip: For clients just starting their business, go for something that goes against the mould. Smaller companies need something that captures their customers’ attention and hearts. A plain logo that looks like every other store can do more harm than good. So, design something that we make them as memorable as possible.
Final Thoughts
Those are some of the myths surrounding logo design! There are tons more out there, so let us know if you want us to debunk them. We always love giving our readers the information they need to succeed in this field. Be sure to conduct your own research as well to bring out the best possible answers. We’ll see you next time.
